Can web host affect SEO rankings?

Ria Rodriques
5 min readNov 16, 2020

Does web hosting affect SEO ranking?

This question is a very popular question among the owner of the website. So the question-answer is yes, web hosting can affect SEO ranking. For example- change the name of the domain, your performance of SEO can not be positively smashed through moving to a new web host. Lone of the taxograms of the website bale speed is web hosting.

The internet market is ever-growing and companies are happy to see their sites in addition to this Google search page. The current world is really all about SEO and when a site does not rank on the first page of Google, it’s anticipated not to get noticed in any way. As they say” The ideal place to conceal a site is the next page of Google”.

Sites that operate rapid and smooth are more inclined to catch better Google search positions. And this is only possible when a site hosted on a top-notch hosting host. It’s a frequent question of whether or not a hosting company impacts the SEO of a website. And the answer is whether Here is some light on the way the bad web host changes a site’s SEO. And why it’s necessary to select a trusted host for your site.

Loading Time of page:

The next aspect to check a hosting company is the loading time of a website. If a website is slow and requires much time to load, then it’s totally counted as a deficiency on the host website Head of Google’s Webspam Team, Matt Cuts, also emphasized the impact of page loading time-on-site functionalities spam It’s a universally recognized truth that if a site takes over two moments to load, visitors are more inclined to change to the upcoming possible alternative. Thus site’s page loading time is a really sensitive element because of its standing.

  • Pingdom
  • GT Metrix
  • Google page speed tools are good online tools to the extent of page load time.

Downtime of Server:

This is essentially the initial appraisal of a hosting company. If your plot aches from internet server downtime often. It’s the very first symptom of a non-reliable hosting company.

Downtime not only impacts a website’s overall purpose but in addition. It brings its SERP and SEO. Let us take a peek at it sensible way. A site is down rather than displaying on the internet search engine.

The search engine will not find that site and also the glitch will hamper the site’s SEO. What’s more, in addition, it raises the bounce speed of the site that will

directly affect a site’s authority.

To Shared Hosting Say No:

Shared hosting might appear cheap but keep in mind that cheap items are not any good. A shared server enables you to host multiple sites on a shared server due to the simple fact. That you are adjustable on the value of hosting.

Google does not favor sites that hosted on a shared server since it’s contrary to the integrity of SEO. Also, the largest drawback of shared hosting is spamming. These cheap hosting suppliers serve anybody even if it is a spammer.

GEO set up:

Geo-targeting Is a Great specialty of the Google Search Comfort Tool. The tool can help to target the ideal audience worldwide irrespective of your server place. If your site includes a local domain like you should not worry about targeting the appropriate crowd since. It’s very likely to catch it. But if your domain name is global for example, you need to identify the country you’re aiming at in the research bar.

Take localhost to choose a targeted audience:

Server location plays a very important role in supplying your site visitors with a speedy browsing experience. Having a server location near the target audience contributes to the faster redirection of viewers to your website. Accordingly, it’s necessary that all site owners must know the hosting place affects SEO? E-commerce stores target neighborhood audience since they’re more inclined to market to the local sector. For example, an Australia-based website hosted on a local server is much more likely to bring decent SEO positions. And appropriate visitors when compared with its own server located out of Australia. The main reason is simple, each site assigned with an IP address. That directly relates to the geographic location of your site. Picking a local server will make it effortless to target neighborhood audiences. And it gradually enhances your internet shop’s local search engine ranks. For example, Google prefers to connect with an Australian consumer using an Australian site, which is the benefit which you could get by using a local server for your site. The server place has a small part in web page loading time too. In case the server place is close to the internet audience. It is going to fetch information as fast as the download rate. It will be comparative quicker compared with a remote server place.

A site that’s hosted on a bad host is destined to develop into a tragedy. And the above reasons are sufficient to make the announcement a bitter reality. If your site hosted on a shared server, decide on a hosting choice or else be ready for bad search engine enhance positions. Sudden site wreck, downtime, and increased load period.